Ollie Hydroxyapatite Toothpaste

Rated 4.6 out of 5
Based on 123 reviews
$11.95 Regular price
Unit price
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Picking the right ingredients to include is just as important as choosing the ingredients to leave out, turns out the big brands aren’t that interested in adjusting their formulas.   

Our goals for Ollie toothpaste is simple: 

  • Create one of the best cavity-fighting toothpastes known to man 
  • Leave out harmful ingredients 
  • Adding the right ingredients to whiten your teeth 
  • Work perfectly with peroxide whitening treatments to reduce sensitivity 
  • Make a light mint flavor perfect for freshening breath without making your mouth burn 

How we did it: 

Ollie has hydroxyapatite, fluoride and xylitol to fight cavities in more ways than other toothpastes. Ollie also contains potassium nitrate for sensitivity control, which also pairs well with whitening treatments, or just sucking down cold drinks. 

You will smile a bit more knowing that you are using one of the most effective toothpastes available and that 10% of profits go to providing oral care basics to those in need.  

You spend nearly a half-hour per week brushing your teeth, you may as well make sure your toothpaste is working as hard as you are. 

Since most of us are buying toothpaste online now, we want to make it ridiculously easy. Subscriptions will get the right amount of paste to your door, on your schedule, and can be quickly adjusted with a few taps on your phone. 

A 4oz tube generally lasts between 30 and 45 days, per person.

Active Ingredients: Sodium Fluoride, Potassium Nitrate

Inactive Ingredients: Sorbitol, Hydrated Silica, Glycerin, Xylitol, Coconut Oil, Sodium Lauryl Sulfate, Flavor, Titanium Dioxide, Xanthan Gum, Menthol Crystals, Cocamidopropyl Betaine, Stevia, Aloe, Hydroxyapatite

Why is Ollie better than my current toothpaste? Read about it in our Ingredient Ethos.

Hydroxyapatite - you need this mineral in your toothpaste.

Hydroxyapatite is one of the best cavity fighting and
remineralization ingredients that is NOT found in any major toothpaste brand. Hydroxyapatite is the same calcium structure that makes up most of your teeth and bones. HAp (for short) is extremely biomimetic which means that it can readily combine with your enamel and dentin to strengthen your teeth. While fluoride can make your teeth more resistant to cavities, HAp can actually help heal damage to your teeth.


The standard in cavity prevention for over 100 years.

Potassium Nitrate

Decreases the activity of dental sensory nerves which may reduce tooth sensitivity.


The same material as your tooth structure! May help whiten and remineralize teeth.

Coconut Oil

Loaded with lauric acid which may kill harmful bacteria. It also soothes and moisturizes!

Choose a toothpaste that makes you WANT to brush your teeth

average rating 4.6 out of 5
Based on 123 reviews
  • 5 Stars
    96 Reviews
  • 4 Stars
    19 Reviews
  • 3 Stars
    1 Review
  • 2 Stars
    5 Reviews
  • 1 Star
    2 Reviews
93% of reviewers would recommend this product to a friend
Customer photos and videos
123 Reviews
Reviewed by Wanda G.
Verified Buyer
I don't recommend this product
Rated 2 out of 5
Review posted

Ollie Disappoints

My teeth didn't feel clean and my mouth wasn't refreshed. Tried to like this product but I feel like my teeth are loosening. I want to return this.

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Hi Wanda! Thanks for giving our toothpaste a try. We sent you an email to see how we can help!

Reviewed by Matthew R.
Verified Buyer
I recommend this product
Rated 5 out of 5
Review posted

Favorite toothpaste!

Didn’t expect to love this toothpaste as much as I do, but it’s become my exclusive one! Excellent whitening and sensitivity-reducing properties, great packaging, and subtle but refreshing taste. Highly recommended!

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Reviewed by Lisa H.
Verified Buyer
I recommend this product
Rated 5 out of 5
Review posted


I like the taste and my teeth feel clean when I’m done brushing them

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Reviewed by Elysia W.
Verified Buyer
I recommend this product
Rated 5 out of 5
Review posted

Great toothpaste choice!

Love the flavor, it's not overwhelming. Makes my teeth feel very clean. Definitely can notice it helping keep teeth white and protects against sensitivity. Good price for the amount you get in the tube. :)

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Reviewed by Sheila L.
Verified Buyer
I recommend this product
Rated 4 out of 5
Review posted

Smiling more.

Great product my teeth are definitely whiter and not so sensitive. Could have better flavor.

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