Oral care that actually cares.

We started this brand with a single product: a sonic toothbrush. That was nearly a decade ago. Since then, we've grown into something much bigger — but our approach hasn’t changed.

We believe oral care should be effective, trustworthy, and free of gimmicks. So we make products we genuinely want to use ourselves — and we do use them, every single day.

Built from the ground up, by people who care.

We've been in it since the beginning — testing every formula, tweaking every design, and talking to customers about what actually works.

Over the years, our toothpaste and whitening strips have become the stars of the show. Our most-loved product? Clean Mint toothpaste — a fluoride-free formula made with 10% nano-hydroxyapatite, a remineralizing ingredient originally developed for NASA.

Why nano-hydroxyapatite? Simple. It works. It’s gentle, safe, and actually helps rebuild enamel. We wouldn’t offer it if we didn’t believe in it — and use it ourselves.

What we believe in

If it doesn’t do something real, it doesn’t make the cut.

We use better ingredients that don't harm your micro-biome — and we stand by that choice.

We're our own guinea pigs before anything hits the shelf.

The best feedback doesn’t come from a lab — it comes from real people.

Most people who try us… stick with us.

We don’t take that lightly. It means the world that people trust us with something as personal as their smile. Our goal is to make products that fit into your routine — no hard sells, no hype.

Just better oral care, plain and simple.

Want to try us?

Start with the product our customers can’t stop talking about: Ollie Clean Mint Toothpaste