10% nHap Remineralizing Toothpaste - Cinnamon
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There’s one key ingredient that’s not in your toothpaste: Its called Hydroxyapatite.
Hydroxyapatite (HAp) is the same mineral naturally found in tooth enamel. It helps support enamel by binding to the surface of teeth and helping replenish lost minerals. This can help teeth feel smoother, appear brighter, and reduce the feeling of sensitivity from hot or cold foods.
Why We Use Hydroxyapatite
Supports Enamel Strength
Hydroxyapatite helps reinforce and restore the surface of enamel for a smoother, healthier-looking smile.
Helps Reduce Sensitivity
By helping fill tiny surface irregularities in enamel, hydroxyapatite can help reduce sensitivity from hot, cold, and sweet foods.
Helps Restore Tooth Surface
Hydroxyapatite binds to the surface of teeth to help replenish lost minerals and support enamel health.
Naturally Brighter Looking Teeth
Smoother enamel reflects light more evenly, helping teeth appear naturally whiter and shinier.
Fluoride-Free Enamel Support
For decades, fluoride has been commonly used in toothpaste to help support enamel health. Hydroxyapatite (HAp) offers a fluoride-free alternative inspired by the natural mineral that makes up your teeth.
Hydroxyapatite helps support and strengthen enamel by binding to the surface of teeth and helping replenish lost minerals. This can help teeth feel smoother, appear brighter, and become less sensitive over time.
Because hydroxyapatite is biomimetic — meaning it closely resembles the mineral naturally found in enamel — it is widely used in modern oral care formulations designed for everyday enamel support.
Our fluoride-free formula is designed for people looking for a gentle, mineral-based approach to oral care, including families, children, and those who prefer to avoid fluoride.
Uncomplicated ingredients:
When it comes to products that go in and on your body, fewer ingredients is better! Ollie Clean Mint toothpaste is the simplest solution for a natural toothpaste with ingredients proven to effectively fight cavities. Many natural toothpastes remove all cavity fighting ingredients and leave you with less protection than other alternatives. Ollie is formulated with 10% nano-hydroxyapatite which has been shown to be just as effective as fluoride at preventing cavities. Free from SLS, glycerin, and artificial colors, you won’t find any cringe worthy ingredients.
Ollie only has 11 ingredients (two of which are water and coconut oil), each with a specific purpose. Here’s some keys to the formula:
- Xylitol – a sweetener that literally “starves” streptococcus mutans – a bacterial strain that causes tooth decay. This should be a staple in any toothpaste.
- Nano Hydroxyapatite – Very few toothpastes contain hydroxyapatite, much less 10%. The nano particles are small enough to fit into and heal small cracks and gaps within your teeth and the concentration means there will be enough to do the job.
- Potassium Gluconate – a potassium salt compound that helps control tooth sensitivity.
- Coconut Oil – has been shown to have anti-microbial and anti-inflammatory properties.
How does it taste?
The Clean Cinnamon is powered by cinnamon bark oil and cinnamon flavor and is a very strong flavor. The Sodium Glutimate provides foam without any risks of irritation. The Clean Cinnamon formulation is also much less watery than other natural toothpastes available. This is a very powerful cinnamon flavor that leaves your mouth feeling refreshed.
Check out the purity of our Clean Cinnamon toothpaste here: Purity Results
Purified Aqua (water)
Calcium Carbonate
Silicon Dioxide (friction type)
Nano Hydroxyapatite
Hydrated Silica
Xylitol
Cinnamon Flavor
Cinnamon Bark Oil (Organic)
Xanthan Gum
Sodium Cocoyl Glutamate
Potassium Gluconate
Coconut Oil
Why 10% matters: Most studies which test the effectiveness of hydroxyapatite use a 10% formula. This concentration is the gold standard for cavity protection.
“HAP particles resemble naturally occurring enamel crystals. HAP particles have been shown to bind to the damaged enamel surface and fill in the porous surface irregularities in order restore the surface integrity”
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8930857/
Author information:
1Faculty of Dentistry, University of Toronto, 124 Edward St., Toronto, M5G 1G6 Canada
2Research Department, Oral Care Dr. Kurt Wolff GmbH & Co. KG, Johanneswerkstr, 34-36, 33611 Bielefeld, Germany
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There’s one key ingredient that’s not in your toothpaste: Its called Hydroxyapatite.
HAP (Hydroxyapatite) is the natural form of calcium your body uses to repair teeth. It works by filling small gaps and cracks on your teeth, binding to the surface to make them stronger, less sensitive, and appear whiter.
Cavity Resistance: It protects against cavities, matching fluoride’s effectiveness.
Less Sensitivity: It fills in tooth surfaces, blocking nerve access for better sensitivity relief.
Repair Cavities: It can reverse small cavities by filling cracks in teeth.
Whiter Teeth: It smooths teeth surfaces, naturally enhancing whiteness.
Fluoride free cavity protection
For over 50 years, fluoride has been the go-to for preventing cavities by strengthening teeth with a tough coating called fluorapatite. Hydroxyapatite (HAP) is the natural material your teeth are made of and can easily repair tooth surfaces. It's like a vitamin for your teeth and is a safe, non-toxic option, especially for kids, pregnant women, or anyone avoiding fluoride.
Clean Ingredients
Toothpaste doesn't need to be complicated. Many brands add unnecessary ingredients that can cause side effects. Ollie Clean Cinnamon keeps it simple with just 12 essential ingredients—nothing you don't need.
Questions
Hydroxyapatite comes in many shapes and sizes. One of the
most important factors affecting how hydroxyapatite can work to remineralize
your enamel is the size of the particle. The gaps and cracks within the surface
of your teeth are very small so the size of the hydroxyapatite particles needs
to be very small to fit into the gaps to bond with the surface of the enamel. Studies
suggest that smaller particles may be better at remineralizing the enamel
surface than larger “micro” sized particles.
They are completely different and work to strengthen your
teeth in different ways. Fluoride improves the strength of the hydroxyapatite
remineralization by changing the structure of the calcium. Fluoride can’t
remineralize on its own, it needs hydroxyapatite – which generally is produced
by your body and distributed by your saliva.
Hydroxyapatite is the actual calcium mineral that is used in
the rebuilding of your enamel. It's more like taking a vitamin or adding more of
what your body is already producing. Adding a lot more hydroxyapatite to your
mouth can increase the speed and amount of remineralization by providing more
“building blocks”. Hydroxyapatite and Fluoride CAN be used together – and may
work very well together because they work in different ways that can both be
beneficial.
The Hydroxyapatite in Ollie toothpaste is synthesized in a lab, which gives us a lot of control over its purity
Hydroxyapatite works in very different ways as compared to other
tooth desensitizing ingredients. Sensitivity is caused by hot and cold liquids
reaching nerves below your teeth. Typical ingredients like potassium nitrate
and stannous fluoride aim to desensitize the nerves that are below our teeth.
Hydroxyapatite fills in and remineralizes the microtubules within your teeth to
block the hot and cold liquids from reaching the nerves. In short, the
hydroxyapatite seals off your teeth so the hot and cold can’t reach your
nerves.
Your tooth enamel is approximately 95% hydroxyapatite – this
is just a way to describe the calcium crystal structure. Adding hydroxyapatite
to your mouth works to supercharge your own natural defenses by providing more
material to rebuild and strengthen your teeth. Nano-hydroxyapatite can actually
combine with and bond to the surface of your teeth. This is how hydroxyapatite
is able to fill in small gaps, cracks and cavities which have many benefits
including fewer cavities, less sensitivity, stronger teeth and a whiter tooth
appearance.
Easy answer – Yes. While there has been recent concern of
the health implications of nano-sized particles, there are no known health
risks associated with nano hydroxyapatite. While there were initial concerns
due to the particle size (really small!), in 2023 the European Commission Scientific
Commission on Consumer Safety released a report saying that nano-hydroxyapatite
is safe in toothpaste in concentrations up to 10% (find the report here)
Ollie Clean Mint has a very light mint flavor. Due to the
xylitol, it is a bit sweet. It is also a bit thicker and more foamy than most
natural toothpastes.
Hydroxyapatite has been used in Japan since the early 80’s,
but has never been used by any major American brands. This is likely because of
the cost of the ingredient and belief that fluoride alone is a suitable cavity
fighting ingredient. It is likely these two reasons that major American brands
STILL haven’t released any product containing hydroxyapatite. Luckily, there
are some smaller companies like Ollie that understand the benefits of using
ingredients like hydroxyapatite and reformulating toothpastes based on current
information and technology.
Quick answer, 10% isn’t necessarily required, but more is
better. In the last few years, many studies have been done on the effectiveness
of hydroxyapatite. These studies test particle size, shape, and concentrations.
Many of these studies – especially the ones that compare hydroxyapatite to
fluoride – use a 10% nano-hydroxyapatite formulation. This is why Ollie Clean
Mint uses 10%. There are studies that show efficacy at lower concentrations, but
we choose 10% as a benchmark standard that was used in several important
studies.
Increasing contact time is a great way to improve
remineralization with hydroxyapatite. One great trick is to use the toothpaste
like mouthwash after brushing where you can swish it around in your mouth,
spit, but then don’t rinse. If you wear retainers or night guards, go through
this process before putting your retainers on.
Reducing the amount of plaque in your mouth is a great way
to lower the acidity in your mouth and preserve your teeth. Flossing daily
is key, because this is a very important way to remove plaque colonies.
No. 😊
Want toothpaste WITH Fluoride?
Click here!- DWDavid w. C.Verified BuyerReviewing10% nHap Remineralizing Toothpaste - Clean MintI recommend this productRated 5 out of 5 stars1 week agoThe Best
This Toothpaste is the bomb Ive been Nursing a bad tooth supposedly on and off the Dentist insisted on pulling it! My Belief is you should do whatever you can before getting a tooth pulled unless absolutely necessary! Even though it has flared up a couple times, since I started using your paste I haven't had any problems, Ive accredited to your product, 7 months now, thanks so much, Im sold will keep it on hand always!👍
Was this helpful?Ollie1 week agoThank you so much for sharing this it truly made our day! We love hearing stories like yours and are so glad Ollie has been a part of keeping that tooth happy for 7 months strong. You are exactly why we do what we do! Thank you for your loyalty and for believing in the product we are so grateful to have you in the Ollie family!
- BBBrynne B.Verified BuyerReviewing10% nHap Remineralizing Toothpaste - CinnamonI do not recommend this productRated 2 out of 5 stars2 weeks agoCinnamon toothpaste
Too hot of spice. It burnt my grand daughter skin on her chin. It is too strong. Thank you
Was this helpful?Ollie1 week agoHi there, thank you for your feedback and we are so sorry to hear about your granddaughter's experience that is definitely not what we want! Our Cinnamon toothpaste is flavored with Ceylon Cinnamon Bark Oil which can be quite strong for those with more sensitive skin. We completely understand that this was not the right fit. Please reach out to us directly at support@olliesmile.com and we would be happy to make this right for you!
- TMTami M.Verified BuyerReviewing10% nHap Remineralizing Toothpaste - Clean MintI recommend this productRated 5 out of 5 stars3 weeks agoGreat for the whole family
My grandson suffers a lot of dental issues with weak enamel, resulting in cavities. So far it’s been helping to rebuild his enamel. I’ll know more at his next dental appointment.
As a grandma, it’s made my teeth look a lot whiter!
Was this helpful? - SBSarai B.Verified BuyerReviewing10% nHap Remineralizing Toothpaste - Strong MintI recommend this productRated 5 out of 5 stars1 month agoJust gave one to my brother!
I prefer the stronger mint flavor for Ollie. Also, my teeth were hurting from the sensodine but stopped after 2 brushes with Ollie. I had canceled my subscription because money is tight, but I have to rethink this decision.
Was this helpful? - JRJennifer R.Verified BuyerReviewing10% nHap Remineralizing Toothpaste - OrangeI recommend this productRated 5 out of 5 stars1 month agoOrange flavored Remineralizing Toothpaste
I really liked the regular flavored Ollie toothpaste (Clean mint) so I couldn’t wait to get my hands on this one to try it. It did not disappoint, I loved the taste of this toothpaste. And my mouth felt just as clean as it did when I used the original flavor. With 10% Nano Hydroxyapatite, this toothpaste is a win!
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