If I find out it has protected my teeth when time for my check up ( I have always gotten a good check up), then I can safely say that it is THE BEST toothpaste I have ever used in my 67 years of life.....Taste is mild and pleasant....NO harshness whatsoever....After brushing I do not rinse off which is what I have been told is the correct thing to do for at least 30 minutes after brushing....That has been a difficult thing to get used to for me with other toothpastes, but it is no problem at all with Ollie toothpaste...Everything I have thus far tried from Ollie has exceeded my expectations.

I use the sample for and then I bought a 12 pack and I've been using the 12 and I still don't see much difference.. I don't know how long this takes but I'm not quite impressed yet

Ollie fresh mint has worked well with my electric toothbrush giving me that fresh feeling like I just had my teeth cleaned at the dentist. I’ve noticed that my smile is whiting up as well.

I really like them!. My teeth were pretty white already but I still noticed a difference on the first strip. They stay on very well. No slippage. The strips do not make my gums sensitive at all. I've done the second strip this week. Teeth are looking so nice and even whiter than before. Great product! Thank you Ollie for the free samples. Cheryl Brown

Only been using it for 2-3 months but as far as I can tell, this is everything I care about in toothpaste. Most brands, you need to sacrifice one of the main features, such as less (or no) whitening for more sensitivity control. With Ollie, you get whitening, sensitivity, and cavity protection, all while using "proper" ingredients and not a bunch of random chemicals that nobody can pronounce. If an ingredient could be added to help enamel health, it could be possibly the best toothpaste on the market. I've also started to become very conscious about the abrasiveness of toothpaste and far as I can tell, Ollie is nothing to worry about, especially compared to any whitening toothpaste. I would love to see it directly compared to other brands though.

My only complaint is the tube it comes in. I am a big tube roller and if you roll the tube in any way, the seams will break open, causing air to enter the tube. It doesn't cause a problem with the toothpaste itself, but it can impact the experience of trying to get the toothpaste out.

Unless the price happens to go up, I plan to continue using Ollie toothpaste for the foreseeable future.